Lead SEO strategy and execution across multiple affiliate sites: drive revenue growth, launch new sites, manage on- and off-page performance, run link-building and content initiatives, and manage a team of SEO Content Managers while collaborating with publishers and stakeholders.

Own end-to-end SEO content production for the German market: brief, edit, publish, and optimize high-quality German content. Manage freelancers, enforce editorial and SEO standards, coordinate stakeholders, and implement SEO recommendations to meet performance goals across iGaming, casino, and sports betting verticals.

Manage and grow a portfolio of affiliate partners with seven-digit annual revenue. Use data and BI tools to analyse performance, negotiate commercial terms, onboard advertisers, and maintain long-term partner relationships while collaborating with internal teams and representing the company at industry events.