The Role
Own end-to-end SEO content production for the German market: brief, edit, publish, and optimize high-quality German content. Manage freelancers, enforce editorial and SEO standards, coordinate stakeholders, and implement SEO recommendations to meet performance goals across iGaming, casino, and sports betting verticals.
Summary Generated by Built In
About the Job
As an SEO Content Manager, you’ll be responsible for pushing out outstanding, high-quality German content at scale for the German market. Your focus will be on execution: creating, refining, and coordinating content that meets high editorial standards and performs strongly in search.
You’ll work closely with SEO Managers and the Product Team, translating SEO direction into excellent content output. Working in a flat, collaborative setup, you’ll be encouraged to challenge ideas, ask questions, and contribute insights.
If you love turning strategy into reality, obsess over content quality, and enjoy working hands-on with writers and experts, this role is for you.
This is what you'll do
* Execute SEO content initiatives for the German market across multiple verticals, including iGaming, online casino, and sports betting.
* Own the end-to-end content production process: briefing, reviewing, editing, and publishing high-quality SEO content.
* Build and manage a network of German-language freelance writers to ensure a consistent flow of content.
* Work closely with SEO Managers to implement SEO recommendations and ensure content meets performance and quality standards.
* Review, edit, and proofread content with a strong focus on clarity, structure, tone, and user value.
* Provide clear, actionable feedback to freelancers to continuously improve content quality.
* Coordinate timelines and deliverables with freelancers and internal stakeholders to ensure deadlines are met.
* Act as a strong quality gatekeeper, ensuring all published content aligns with brand, product, and SEO requirements.
This is what you’ve got
* Proven experience managing and editing content produced by freelancers.
* Hands-on experience with SEO fundamentals and content optimization (you know how SEO works, even if you’re not defining the strategy).
* Ideally, you have experience with iGaming, online casino, and/or sports betting content.
* Fluent German (C2) with strong written and verbal English.
* A sharp editorial eye and high standards for written content.
* Strong organizational skills and the ability to manage multiple content streams.
* Comfortable working in a fast-paced, flat, startup-style environment.
* Experience in affiliate marketing is a plus.
About Us
At We Love X, we build and run high-performing comparison platforms and conversion funnels that connect millions of users with the right products and services. As a market leader in SEA-based affiliation across multiple verticals, we turn high-intent traffic into scalable growth for our partners. Over the past years, we've also built one of the fastest-growing SEO businesses in our space, partnering with some of the world's largest publishers. Beyond our own sites, We Love X constantly incubates new, performance-marketing-driven business models - from first idea to international scale.
As an SEO Content Manager, you’ll be responsible for pushing out outstanding, high-quality German content at scale for the German market. Your focus will be on execution: creating, refining, and coordinating content that meets high editorial standards and performs strongly in search.
You’ll work closely with SEO Managers and the Product Team, translating SEO direction into excellent content output. Working in a flat, collaborative setup, you’ll be encouraged to challenge ideas, ask questions, and contribute insights.
If you love turning strategy into reality, obsess over content quality, and enjoy working hands-on with writers and experts, this role is for you.
This is what you'll do
* Execute SEO content initiatives for the German market across multiple verticals, including iGaming, online casino, and sports betting.
* Own the end-to-end content production process: briefing, reviewing, editing, and publishing high-quality SEO content.
* Build and manage a network of German-language freelance writers to ensure a consistent flow of content.
* Work closely with SEO Managers to implement SEO recommendations and ensure content meets performance and quality standards.
* Review, edit, and proofread content with a strong focus on clarity, structure, tone, and user value.
* Provide clear, actionable feedback to freelancers to continuously improve content quality.
* Coordinate timelines and deliverables with freelancers and internal stakeholders to ensure deadlines are met.
* Act as a strong quality gatekeeper, ensuring all published content aligns with brand, product, and SEO requirements.
This is what you’ve got
* Proven experience managing and editing content produced by freelancers.
* Hands-on experience with SEO fundamentals and content optimization (you know how SEO works, even if you’re not defining the strategy).
* Ideally, you have experience with iGaming, online casino, and/or sports betting content.
* Fluent German (C2) with strong written and verbal English.
* A sharp editorial eye and high standards for written content.
* Strong organizational skills and the ability to manage multiple content streams.
* Comfortable working in a fast-paced, flat, startup-style environment.
* Experience in affiliate marketing is a plus.
About Us
At We Love X, we build and run high-performing comparison platforms and conversion funnels that connect millions of users with the right products and services. As a market leader in SEA-based affiliation across multiple verticals, we turn high-intent traffic into scalable growth for our partners. Over the past years, we've also built one of the fastest-growing SEO businesses in our space, partnering with some of the world's largest publishers. Beyond our own sites, We Love X constantly incubates new, performance-marketing-driven business models - from first idea to international scale.
Skills Required
- Proven experience managing and editing content produced by freelancers.
- Hands-on experience with SEO fundamentals and content optimization.
- Experience with iGaming, online casino, and/or sports betting content.
- Fluent German (C2) and strong written and verbal English.
- Sharp editorial eye and high standards for written content.
- Strong organizational skills and ability to manage multiple content streams.
- Comfortable working in a fast-paced, flat, startup-style environment.
- Experience in affiliate marketing.
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The Company
What We Do
We Love X is a leading affiliate marketing company dedicated to driving high-value customer acquisition for brands in the lifestyle, finance, dating, gaming, meal delivery, and software sectors. Specializing in advertising services, training, and consulting, they focus on making advertising consistently add value for their clients through strategic affiliate partnerships.
