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Drive on-trade sales and awareness for Bacardi brands in a territory by developing sales plans, managing client relationships and distributor delivery, negotiating commercial terms, monitoring competition, executing merchandising and POS strategies, and coaching sell staff to meet volume, value and execution targets.

Own and deliver the Joint Business Plan (JBP) with Tesco including P&L responsibility, promotions, distribution, NPD and brand activation. Build internal and external stakeholder alignment, manage S&OP forecasting, evaluate promotion performance, and coach the team to improve capability and execution.

Lead statistical baseline forecasting, analyze forecast variance and drivers, generate actionable insights, and partner with Sales, Marketing, Finance, and Supply Chain to build a consensus demand plan. Drive continuous improvement, track forecast metrics (accuracy, bias, FVA), and work with Technology and Data Science to evolve forecasting tools and AI/ML models. Ensure adherence to global IBP/S&OP governance and support planning system implementations.

Territory-facing sales role driving Bacardi brand distribution, visibility, new business, promotions and financial targets in bars, clubs and restaurants. Build and execute 360° account plans, host activations with Marketing, manage wholesale relationships, complete outlet surveys, analyze promotions/ROI, and support colleagues to improve execution and customer management.

Lead and manage supply chain and packaging innovation projects for Italy: build cross‑functional relationships, track budgets and schedules, define success criteria, mitigate risks, coach teams on global processes, and ensure timely delivery of packaging and innovation initiatives.

Lead strategy and execution of national and regional below-the-line (BTL) customer marketing programs for on- and off-premise channels. Manage agencies and cross-functional stakeholders, own VAP and POS materials, apply shopper and category insights to drive commercial activation and sales uplift, measure effectiveness, and lead and develop a high-performing team. Requires some travel to North American markets.

Lead strategic wholesaler partnerships to drive Bacardi's off-trade commercial performance. Own trade activity execution, manage trade investment and budgets, analyze sales/margin/inventory/pricing data, deliver sell-in and sell-out results, build joint business plans, and collaborate with marketing and commercial teams to optimize in-store execution and forecasting.

Territory sales role responsible for executing sales objectives, managing key accounts and promotions, tracking point-of-sale materials, developing territory promotional plans, building client relationships, monitoring competition, and driving forecasted volume/value and execution with distributors and clients.

Lead Revenue Growth Management for Germany & Alps, driving pricing, promotions, mix optimisation and trade spend transparency. Partner with Sales, Marketing and Finance to embed RGM frameworks, build capability, design multi-year pricing, and deliver sustainable GP per case growth while leading cross-functional adoption and capability development.

Manage tax compliance for Bacardi Mexican entities including preparing monthly tax calculations and returns (VAT, WHT, etc.), extracting and reconciling SAP data, coordinating with local finance teams, shared services and external advisors, implementing process improvements and automations, tracking tax law changes, and supporting audits and VAT refund requests.