Lead subscription P&L ownership including revenue recognition, provisioning, cost allocation, budgeting and rolling forecasts. Build KPI and unit-economics frameworks, support pricing and promo modeling, maintain cost-allocation methodology, and deliver actionable variance analysis to inform management decisions.

Own and optimize the CRM infrastructure using Braze, SQL, and AI to build automated, personalized campaigns. Manage transactional systems, implement AI-driven personalization, run A/B and multivariate tests, and measure outcomes to improve engagement and CLV.