Lead CRM to define and execute retention strategy across lifecycle stages. Own retention KPIs, develop omni-channel and AI-driven workflows, move to behavioral micro-audiences, establish measurement and holdout testing, and lead a small CRM team while collaborating with Marketing, BI, Product, and Design.

Own end-to-end execution of email, push, and in-app campaigns using Braze. Leverage Liquid, SQL, and AI-driven workflows to personalize at scale. Design A/B and multivariate tests, monitor transactional systems, and optimize engagement and CLV through data-driven iteration.