The Role
Own and optimize the CRM infrastructure using Braze, SQL, and AI to build automated, personalized campaigns. Manage transactional systems, implement AI-driven personalization, run A/B and multivariate tests, and measure outcomes to improve engagement and CLV.
Summary Generated by Built In
Join the ride!
Your mission is to make our user communication smarter, more automated, and
deeply personalized at scale. You take full ownership of our CRM infrastructure,
from transactional systems to AI-driven personalization, and constantly push the
boundaries of what is technically possible. You think in systems, not sends.
__In short__
You build our CRM backbone using Braze, SQL, and AI to build automated,
personalized experiences that scale
Your Responsibility
* __Campaign Excellence:__ You have deep technical experience in Braze, going
well beyond campaign execution into its advanced technical capabilities. You
are the go-to person when it comes to getting more out of the platform.
* __Personalization at Scale:__ You move us away from manual segment-building
toward fully automated, individually relevant communication - leveraging
data, AI, and behavioral triggers.
* __AI & Automation:__ You actively integrate AI tools into CRM workflows to
increase efficiency, relevance, and personalization depth across all
touchpoints.
* __Transactional System Management:__ You own the technical maintenance,
monitoring, and optimization of our transactional systems to ensure critical
user communication is reliable and performant.
* __Scaling Experimentation:__ You design and run systematic A/B and multivariate
tests to optimize engagement and drive CLV - with a clear data-driven
framework behind every decision.
Your Experience
* __Experience:__ 4+ years in CRM and Marketing Automation, ideally in a fast-
paced, app-based B2C environment.
* __Braze:__ Hands-on Braze expertise is a must - you are technically fluent in the
platform and know how to unlock its advanced capabilities beyond standard
usage.
* __SQL:__ You are comfortable writing SQL for data extraction, segmentation, and
analysis.
* __Technical Stack:__ Solid understanding of HTML/CSS and Liquid templating.
* __AI-Affinity:__ You have a proven track record of integrating AI tools into
marketing workflows to drive personalization and automation efficiency.
* __Data Mindset:__ You don't just build - you measure, iterate, and optimize based
on clear KPIs.
* __Communication:__ Fluent in English.
Benefits
* __Mobility:__ Choose between monthly MILES credits or the Deutschlandticket.
* __Fitness:__ Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
* __Discounts:__ Access 1,500+ providers for discounts on sneakers, theater visits, and more.
* __Home Office:__ Enjoy the flexibility of working from our office in Berlin and from home.
* __Retirement:__ Secure your financial future with our attractive pension plan.
* Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
* __Social Impact:__ We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity
Your mission is to make our user communication smarter, more automated, and
deeply personalized at scale. You take full ownership of our CRM infrastructure,
from transactional systems to AI-driven personalization, and constantly push the
boundaries of what is technically possible. You think in systems, not sends.
__In short__
You build our CRM backbone using Braze, SQL, and AI to build automated,
personalized experiences that scale
Your Responsibility
* __Campaign Excellence:__ You have deep technical experience in Braze, going
well beyond campaign execution into its advanced technical capabilities. You
are the go-to person when it comes to getting more out of the platform.
* __Personalization at Scale:__ You move us away from manual segment-building
toward fully automated, individually relevant communication - leveraging
data, AI, and behavioral triggers.
* __AI & Automation:__ You actively integrate AI tools into CRM workflows to
increase efficiency, relevance, and personalization depth across all
touchpoints.
* __Transactional System Management:__ You own the technical maintenance,
monitoring, and optimization of our transactional systems to ensure critical
user communication is reliable and performant.
* __Scaling Experimentation:__ You design and run systematic A/B and multivariate
tests to optimize engagement and drive CLV - with a clear data-driven
framework behind every decision.
Your Experience
* __Experience:__ 4+ years in CRM and Marketing Automation, ideally in a fast-
paced, app-based B2C environment.
* __Braze:__ Hands-on Braze expertise is a must - you are technically fluent in the
platform and know how to unlock its advanced capabilities beyond standard
usage.
* __SQL:__ You are comfortable writing SQL for data extraction, segmentation, and
analysis.
* __Technical Stack:__ Solid understanding of HTML/CSS and Liquid templating.
* __AI-Affinity:__ You have a proven track record of integrating AI tools into
marketing workflows to drive personalization and automation efficiency.
* __Data Mindset:__ You don't just build - you measure, iterate, and optimize based
on clear KPIs.
* __Communication:__ Fluent in English.
Benefits
* __Mobility:__ Choose between monthly MILES credits or the Deutschlandticket.
* __Fitness:__ Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
* __Discounts:__ Access 1,500+ providers for discounts on sneakers, theater visits, and more.
* __Home Office:__ Enjoy the flexibility of working from our office in Berlin and from home.
* __Retirement:__ Secure your financial future with our attractive pension plan.
* Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
* __Social Impact:__ We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity
Skills Required
- 4+ years in CRM and Marketing Automation
- Experience in fast-paced, app-based B2C environment
- Hands-on Braze expertise
- Proficiency with SQL for data extraction and segmentation
- Solid understanding of HTML and CSS
- Experience with Liquid templating
- Proven track record integrating AI tools into marketing workflows
- Experience managing transactional messaging systems (maintenance, monitoring, optimization)
- Experience designing and running A/B and multivariate tests
- Data-driven mindset with KPI measurement and optimization
- Fluency in English
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The Company
What We Do
MILES Mobility is a leading car sharing and rental provider based in Berlin, dedicated to making urban travel sustainable, convenient, and accessible. The company offers a flexible, per-kilometer based model for renting cars and vans, providing an alternative to private car ownership. Operating in 14 cities with a fleet of over 18,000 vehicles, MILES focuses on simplifying urban mobility through its app-based service.
