Plan, execute, and optimize paid digital campaigns across channels (Google, Facebook, third-party networks). Own campaign performance, attribution, tracking, funnel metrics, and ROI. Design and run experiments, coordinate with product and tech teams, monitor funnels/events, and report on budget, acquisition, engagement, retention, and profitability.

Create visual concepts and layouts for web, social, print, and branding. Collaborate with cross-functional teams, manage design projects from concept to completion, and ensure consistency with brand guidelines. Stay current on design trends and share knowledge with the team.