Job Title - Performance Marketing Associate
Key responsibilities:
● Plan & execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, 3rd party networks, etc.
● Take ownership of online campaigns and revenue.
● Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-End
Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.
● Running experiments on paid digital channels to find incremental value of digital
marketing across user and customer cohorts.
● Designing experiments to improve the overall contribution of digital marketing
towards business in a profitable manner.
● Coordinate with the internal product, tech teams for timely execution of various digital
marketing tasks and initiatives.
● Monitor and keep track of essential funnels and events in Marketing setup.
● Responsible for campaign management - planning, monitoring, optimization reporting.
Who will Qualify
● 1+ years of relevant experience especially in Google Ads. Experience with e-commerce
businesses will be an advantage.
● Highly data-oriented approach towards planning and problem-
solving.
● Self-motivated and willing to work in a startup environment
● Strong analytical skills and the ability to analyze data
● Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics, Appsflyer etc.)
● Hands-on experience with performance marketing channels Google ads, Facebook Ads, etc. in managing the marketing budget at scale along with the business objectives KPIs like ROAS, CPI, CAC, LTV, etc.
● Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding revenue and profitability goals.
Skills Required
- 1+ years of relevant experience, especially in Google Ads
- Hands-on experience managing Google Ads and Facebook Ads campaigns and budgets
- Knowledge of marketing analytics, attribution, and tracking tools (e.g., Google Analytics, Appsflyer)
- Highly data-oriented approach to planning and problem-solving
- Strong analytical skills and ability to analyze campaign and funnel data
- Proven track record of increasing user acquisition, engagement, retention and meeting revenue/profitability goals
- Experience with e-commerce businesses
- Self-motivated and able to work in a startup environment
What We Do
GIVA is a premium omnichannel jewellery brand based in India that specializes in authentic and elegant fine jewellery. The company offers a diverse range of products crafted from 925 sterling silver, 14K/18K gold, and certified lab-grown diamonds. Founded in 2019, GIVA focuses on making high-quality jewellery accessible through its online platform and an extensive network of over 240 physical retail stores.
