Assists prospective automotive customers by identifying vehicle needs, demonstrating models and technology, explaining features and upgrades, setting appointments, managing CRM communications, supporting lead generation, and coordinating with sales managers. The role also involves vehicle appraisals, customer follow-up, dealership process knowledge, market awareness, and participation in sales meetings and community events.

Acquire pre-owned vehicle inventory for the dealership by prospecting private sellers, engaging customers, scheduling appraisals, evaluating vehicle condition and pricing, completing purchase paperwork, and negotiating purchases. The role also refers buyers to sales staff, collaborates across dealership teams, maintains customer communication, and supports incremental business growth through strong follow-up and customer engagement.