PRODUCT SPECIALIST

Posted Yesterday
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Farmville, VA, USA
In-Office
35K-50K Annually
Entry level
Automotive • Retail
The Role
Assists prospective automotive customers by identifying vehicle needs, demonstrating models and technology, explaining features and upgrades, setting appointments, managing CRM communications, supporting lead generation, and coordinating with sales managers. The role also involves vehicle appraisals, customer follow-up, dealership process knowledge, market awareness, and participation in sales meetings and community events.
Summary Generated by Built In

Volvo Cars of Richmond is seeking Automotive Product Specialist. The Automotive Product Specialist is a professional in the auto industry that serves as a resource for a dealership's prospective customers. The role requires a wide range of skills and abilities, including an in-depth knowledge of a dealership's inventory, dedication to customer service and well-developed listening skills. 

Duties Include:

  • Helping clients find a vehicle by asking them thoughtful questions and listening to their answers.
  • Showing clients online tools that allow them to review available vehicle features, packages and options
  • Ensuring clients have important information before coming to the dealership for a scheduled appointment by sending an email with essential details and resources
  • Preparing and presenting professional and knowledgeable demonstrations on vehicles and the latest technology options, such as hybrid tools, green fuel options, navigation and blue tooth
  • Explaining a product's benefits and performance
  • Describing the optional equipment upgrades available for purchase
  • Developing a strong, positive relationship with customers
  • Collaborating with sales managers on the pricing of different models and their available upgrade options
  • Assisting with lead generation by managing email and text communication
  • Setting appointments with clients for vehicle demonstrations
  • Staying current on the latest developments in vehicle production
  • Tracking changes to the overall vehicle market
  • Recording lead information, including names, email addresses and phone numbers
  • Attending any sales meetings
  • Participating in activities and special events in the community
  • Familiarizing themselves with and conducting vehicle appraisals
  • Utilization of Customer Retention Management system (CRM)
  • Business Development Center (BDC)
  • Online Manufacturer Training
  • Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
  • Importance of Customer Satisfaction Index (CSI)
  • Inner workings of the automobile business
  • Delivery process
  • Customer follow up process, appointments
  • Finance and Insurance (F&I) products

What Haley Offers:

  • Competitive, above market compensation
  • Medical, Dental and Vision benefits
  • 401k with company match
  • Company paid Basic Life, AD&D and Long-term Disability
  • Paid Time Off
  • Maternity Leave
  • Preferred Vehicle Purchase Programs
  • Uniforms provided
  • Positive and professional work environment
  • Career growth and promotion opportunities

Skills Required

  • In-depth knowledge of dealership inventory, vehicle features, packages, and options
  • Strong customer service and listening skills
  • Ability to demonstrate vehicles and explain automotive technology, benefits, performance, and upgrades
  • Ability to manage customer email and text communications and set appointments
  • Ability to use a customer relationship management system
  • Knowledge of vehicle appraisals, dealership departments, delivery processes, follow-up, and F&I products
  • Ability to stay current on vehicle production developments and market changes
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The Company
HQ: Richmond, VA
86 Employees
Year Founded: 1972

What We Do

Welcome to the proud legacy of Haley Automotive, the oldest privately owned dealer group in Richmond, VA! With 11 dynamic dealerships showcasing 10 renowned brands, over 800 high-quality used cars, and a Car Buying Center, we’re dedicated to being your ultimate destination for automotive excellence. At Haley Automotive, our mission goes beyond just selling cars; we strive to deliver the best automotive services through the ongoing development of our people, products, and processes. Our goal? To create satisfied customers for life! Whether you’re in the market for a stylish Volvo, a dependable Toyota, or a rugged Jeep, our conveniently located dealerships across Richmond have something for everyone. Explore our impressive lineup, featuring Toyota, Chrysler, Dodge, Jeep, Ram, Ford, Chevrolet, Buick, and GMC, alongside a diverse selection of pre-owned vehicles. We pride ourselves on our passionate and experienced team, committed to understanding and fulfilling your needs. And if you’re looking to grow your career, we’re always on the lookout for talented individuals to join the Haley Family. With us, you’ll find ample opportunities for professional growth and development. Visit us today and discover why Haley Automotive is a cornerstone of the Richmond community!

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