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The SDR builds qualified pipeline via targeted prospect research, outbound calls, tailored email outreach, CRM (HubSpot) management, disciplined follow-up, and appointment setting to move qualified prospects to discovery meetings and proposals for security staffing, training, consulting, and SOP services.

Process scheduled and off-cycle payrolls, enter and validate payroll data, calculate payroll, respond to client inquiries, manage assigned book of business, and support payroll projects while ensuring compliance and accuracy.

Lead demand generation strategy and campaigns to drive quality B2B leads. Collaborate with product, sales, and service teams to create targeted multi-channel campaigns (events, social, digital). Measure and optimize marketing performance using analytics and marketing technologies to support the prospect-to-client lifecycle.