Drives membership growth by converting prospective girls, adults, and volunteers into registered participants and troop leaders. Manages recruitment leads and membership pipelines through CRM systems, implements targeted recruitment strategies, analyzes membership data, provides customer service, and supports community recruitment events. Collaborates with membership teams and community partners while promoting troop development and placement across the assigned North Carolina region.

Leads and coordinates council-wide marketing campaigns across social media, web, email, and events. Maintains brand standards, reviews creative assets, supports high-priority design work, oversees content execution, monitors campaign performance, and coordinates timelines, requests, vendors, and cross-functional marketing support for membership, programs, and product sales.