Own the Martech strategy and operations connecting first-party data with CRM, performance marketing, advertising platforms, and customer data systems. Implement and optimise data flows, audience segmentation, attribution tracking, marketing technology, and campaign processes. Translate marketing needs into technical briefs, coordinate stakeholders and vendors, conduct UAT, support GDPR compliance, document data practices, and implement governed AI use cases across marketing workflows.

Delivers and optimises CRM campaigns across email, push notifications and in-app messaging. Builds automated Braze journeys, manages campaign calendars, coordinates creative and marketing teams, conducts A/B testing, analyses performance, and recommends improvements. The role supports platform enhancements, personalisation, data protection compliance, and new CRM capabilities while developing cross-channel lifecycle marketing expertise.