The Role
Own the Martech strategy and operations connecting first-party data with CRM, performance marketing, advertising platforms, and customer data systems. Implement and optimise data flows, audience segmentation, attribution tracking, marketing technology, and campaign processes. Translate marketing needs into technical briefs, coordinate stakeholders and vendors, conduct UAT, support GDPR compliance, document data practices, and implement governed AI use cases across marketing workflows.
Summary Generated by Built In
Together with Data, Product, CRM and Performance Marketing teams, we are building an audience-first, data-led operations to enable UKTV to optimise its digital transformation and maximise revenue generation in the short and long term.
This is a new position where you will be working with multiple teams to shape the Martech strategy to unlock UKTV’s 1st party data for enhanced targeting, segmentation, and personalisation across CRM, Performance marketing and other 3rd party advertising platforms. You will be involved in embedding new and existing tech platforms as we introduce a new data stack alongside our parent company, BBC Studios.
This is a new position where you will be working with multiple teams to shape the Martech strategy to unlock UKTV’s 1st party data for enhanced targeting, segmentation, and personalisation across CRM, Performance marketing and other 3rd party advertising platforms. You will be involved in embedding new and existing tech platforms as we introduce a new data stack alongside our parent company, BBC Studios.
What we would like you to bring to the role….key experience, knowledge, skills & personal qualities
Key Experience
- You will have experience working in an app, CTV and digital marketing environment.
- You will have hands-on experience implementing, maintaining, and optimising 1P data and Martech tools.
- You are confident in building and analysing audiences and their behaviours by utilising 1P, 2P and 3P data.
- Knowledge of mobile marketing analytics platform and CDP (preferred Appsflyer and Mediarithmics) is essential to ensure that data flows correctly across platforms.
- Knowledge of Braze, mParticle or alternative customer data and engagement platforms is essential.
- Has experience working with Performance Marketing analytics.
- Familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS.
- Using AI tools, including OpenAI Codex or comparable platforms.
Skills & personal qualities
- Able to translate marketing requirements into technical briefs, and technical concepts to non-technical people.
- Able to simplify complex problems into component parts and deal with them systematically
- Able to manage your own time and prioritise accordingly often working on multiple projects simultaneously
- Able to develop strong relationships with senior stakeholders and manage their needs. Adept at collaborating across departments
- Able to communicate effectively using both technical and non-technical language as appropriate to stakeholders at all levels.
- Strong attention to detail, great critical thinking skills and ability to work under pressure
What you will get to work on….key outputs and responsibilities of the role
- You will bridge the gap between raw data and marketing execution, ensuring marketing teams, agencies and partners can easily access and leverage 1P data within campaigns.
- You will coordinate 1PD requirements, translate into technical data briefs and work with multiple stakeholders to implement and optimise data processes between different Martech platforms (CDP, CEP, Data Clean Room, Attribution Tools) to enable marketing campaigns delivery.
- You will oversee and document how marketing data is built, structured and consistently used across paid, owned media channels and wider marketing operations.
- You will maintain Appsflyer and work with Marketing, Data and Product teams to optimise the event tracking set up for robust attribution deployment across all marketing investments.
- You will work closely with data privacy and GDPR compliance workstreams (alongside Legal & Data teams) and be a guide for marketing to ensure privacy compliance is adhered to, and new data use cases are managed and executed effectively.
- You will work with marketing, data, agency and martech vendors to ensure the continued delivery of targeted advertising segments sold by U.
- You will document marketing requirements, translating into clear product requests with supporting success criteria and conduct UAT on delivered product solutions.
- You will support AI use case implementation across marketing workflows, ensuring solutions are governed, tested and aligned with business needs.
How We Lead : Our Leadrship Qualities
Strategic thinking and vision
- Translating strategic ambition into clear and measurable goals for your stakeholders.
- Using storytelling to create a vision and inspire teams to deliver their best work.
- Driving collaborative working across teams to deliver value for our audiences.
- Pro-actively contributing to areas of company-wide strategic focus.
A Digital-first mindset
- Identifying and integrating data and insights to better inform business decisions in your area.
- Encourage a test and learn approach, ensuring your stakeholders can iterate and adapt their work based on results.
- Embrace new ways of working, tools and technologies to improve agility.
Leaders who embrace ambiguity and change.
- Challenging the status quo, championing a growth mindset and continuous change
- Role-modelling resilience and a growth mindset that recognises the need for ongoing change.
- Having strategies for dealing positively with your own discomfort and emotions
As a leader in your field, we’re looking for….
Authenticity and empathy
- Creating and maintaining a psychologically safe environment, ensuring all perspectives are valued and exclusive behaviour is challenged.
- Being curious about yourself and others; know your own strengths and areas of development as a leader, actively listen and challenge your own thinking, seek feedback and adapt your approach.
Courage and conviction
- Being bold and decisive; adopt an entrepreneurial mindset and be prepared to take risks.
- Facing into challenging conversations, difficult decisions and messages
Diversity and inclusion
- Purposefully putting diversity at the heart of your decision-making
- Fostering a sense of belonging and proactively creating and maintaining an inclusive working environment
High-performance culture
- Role modelling the desired behaviours and set the standards for those around you.
- Creating a high support/high challenge culture which delivers on strategy.
- Setting ambitious goals that stretch and empower your team/s and motivate them to deliver.
- Challenging where behaviours or standards are not being met.
Our Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone, and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
About
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
Skills Required
- Experience working in an app, connected TV, and digital marketing environment
- Hands-on experience implementing, maintaining, and optimising first-party data and Martech tools
- Experience building and analysing audiences using first-party, second-party, and third-party data
- Knowledge of mobile marketing analytics platforms and customer data platforms, preferably Appsflyer and Mediarithmics
- Knowledge of Braze, mParticle, or comparable customer data and engagement platforms
- Experience working with performance marketing analytics
- Familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS
- Experience using AI tools, including OpenAI Codex or comparable platforms
- Ability to translate marketing requirements into technical briefs and explain technical concepts to non-technical stakeholders
- Ability to manage multiple projects, prioritise work, and collaborate across departments
- Ability to build relationships with senior stakeholders and manage their needs
- Strong communication, attention to detail, critical thinking, and ability to work under pressure
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The Company
What We Do
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&eden, U&GOLD, and U&alibi - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview, Freesat and Freely; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
