Owns wholesale sales across independent, regional grocery, and club accounts. Manages broker relationships, B2B platforms, buyer outreach, promotional planning, trade marketing execution, account performance tracking, KPI reporting, and commission approvals. Supports senior sales leaders with account maintenance, pitch decks, analytics, and promotional tracking while coordinating with Marketing, E-Commerce, Finance, and Sales Operations.

Coordinates account onboarding, retail portal setup, item catalog maintenance, compliance documentation, promotional calendars, CRM and sales file administration. Manages trade show logistics, including reservations, booth materials, sample kits, and collateral. Supports meeting coordination and provides customer experience coverage through order processing during peak periods. Maintains accurate records and facilitates handoffs among sales, administrative, customer experience, and cross-functional teams.