The Role
Owns wholesale sales across independent, regional grocery, and club accounts. Manages broker relationships, B2B platforms, buyer outreach, promotional planning, trade marketing execution, account performance tracking, KPI reporting, and commission approvals. Supports senior sales leaders with account maintenance, pitch decks, analytics, and promotional tracking while coordinating with Marketing, E-Commerce, Finance, and Sales Operations.
Summary Generated by Built In
The Wholesale Sales Manager owns the Independent channel, select regional grocery,
and club accounts, managing broker networks and sales platforms to reach revenue targets. This role leads channel-specific promotions, pipeline outreach, trade/shopper execution, and small account management while supporting key account maintenance for sales leadership.
and club accounts, managing broker networks and sales platforms to reach revenue targets. This role leads channel-specific promotions, pipeline outreach, trade/shopper execution, and small account management while supporting key account maintenance for sales leadership.
Key Responsibilities
- Account Management & Outreach: Lead sales via broker engagement and direct buyer connections for assigned accounts (BJ's, Independents, regional grocery). Manage B2B platforms including Faire and the wholesale site.
- Promo Management & Execution: Serve as the primary in season manager for the entire wholesale promotional planning process including campaign execution, trade/shopper marketing programs, and promotion performance tracking. Coordinate promotional calendar details with E-Commerce, Marketing, and Sales Admin.
- Broker Liaison: Serve as the day-to-day operational contact for brokers, providing samples, sales collateral, product updates, and managing monthly commission tracking/approvals. Evaluate existing broker network against KPIs for Independent and Grocery channels.
- Key Account Support Execution: Assist the VP and Sr. Director with major account maintenance (preparing pitch decks, building setup sheets, pulling analytics, tracking promo performance).
- Performance Tracking: Track account performance against sales budgets, execute regular KPI reporting, and provide inputs to Finance and Sales Ops.
Skills, Knowledge and Expertise
Qualifications
- 3+ years of experience in wholesale sales, account management, or broker management, preferably within a CPG or mission-driven brand.
- Direct experience working with B2B platforms (Faire) and wholesale order management platforms (NetSuite, Shopify).
- Demonstrated success in executing trade promotions, managing independent retail networks, and presenting sales programs.
- Proficiency in sales tools, presentation tools (Canva, Powerpoint), CRM platforms (Monday.com), and data analysis software (Excel, NetSuite).
The ideal candidate should have:
- High attention to detail and strong organizational skills.
- A proactive, solution-oriented mindset who thrives in a dynamic, fast-paced environment.
- Excellent interpersonal and communication skills to build authentic relationships with brokers and retail partners.
- A team-player attitude with a willingness to pitch in wherever needed across departments.
Benefits
- Health & Wellness
- Comprehensive medical, dental, and vision insurance
- Mental health support through EAP
- Financial Future
- 401(k) retirement plan with 3% employer Safe Harbor contribution
- Time to Recharge
- 3 weeks (120 hours/15 days) PTO in 1st year of employment
- Up to 12 weeks paid parental leave
- Community
- Quarterly paid company-wide volunteer opportunities
About
Murphy’s Naturals, headquartered in the vibrant city of Raleigh, NC, is not just a company; we’re a community of passionate outdoor enthusiasts on a mission to make a positive impact. Fueled by our mission to celebrate nature and inspire good through quality natural products, we're more than just a brand – we're a force for change.At Murphy’s Naturals, we craft innovative outdoor products using responsibly sourced, plant-based ingredients. We believe that every choice we make, from the materials we use to our daily operations, shapes the world we live in. As a Certified B Corporation and proud members of 1% For The Planet, we embrace the responsibility that comes with our success. What sets us apart is our unwavering commitment to doing good. From tirelessly researching sustainable supply chain opportunities to pitching in on a bustling packing day, we go above and beyond. We refuse to settle for 'good enough' because we believe in the boundless potential for good in everything we do – for people, the planet, and our products.
Skills Required
- 3+ years of experience in wholesale sales, account management, or broker management
- Experience within a CPG or mission-driven brand
- Direct experience with B2B platforms, including Faire
- Experience with wholesale order management platforms, including NetSuite and Shopify
- Success executing trade promotions
- Experience managing independent retail networks
- Experience presenting sales programs
- Proficiency with sales tools, Canva, PowerPoint, Monday.com, Excel, and NetSuite
- Strong attention to detail and organizational skills
- Excellent interpersonal and communication skills
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The Company
What We Do
Murphy's Naturals is an innovative outdoor lifestyle brand creating effective, natural products like mosquito repellents, with a mission to prioritize people and the environment and holding B Corp certification.
