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Own paid acquisition across major advertising platforms, optimizing CAC, ROAS, conversion, AOV, and LTV. Lead landing page, funnel, pricing, offer, and creative testing while ensuring healthcare advertising compliance. Build SMS and email lifecycle programs covering abandoned cart, post-purchase, retention, and win-back campaigns. Develop attribution reporting, guide budget allocation, and scale subscription growth in a remote startup environment.

Own paid acquisition across major advertising platforms, optimizing CAC, ROAS, conversion, AOV, and LTV. Lead landing-page, funnel, pricing, offer, and creative testing without designing visuals. Build SMS and email lifecycle programs for retention, abandoned carts, subscriptions, and win-back campaigns. Develop analytics dashboards and attribution reporting, allocate budgets using performance data, and ensure compliance with healthcare and platform advertising policies. Operate independently in a fast-paced, remote startup environment.

Create short-form, UGC-style content as the on-camera face to grow LumiMeds’ TikTok and Instagram. Collaborate on scripts and concepts, rapidly test formats, produce paid-ad and organic videos, track performance, stay on top of trends, and ensure content complies with FDA marketing constraints.

Create and appear on-camera in short-form content (TikTok, Reels) to drive growth. Collaborate on scripts and hooks, produce UGC and paid-ad creatives, test formats quickly, track performance weekly, and ensure content stays FDA-compliant. Support campaigns, launches, and patient-story work.

Coordinate LumiMeds’ cross-channel marketing function, translating company priorities into campaigns and execution plans. Manage specialists, timelines, workflows, calendars, agencies, and vendors; review marketing materials for quality, messaging, brand consistency, audience fit, and compliance. Monitor performance, identify funnel and execution gaps, improve marketing processes, and provide leadership with visibility into priorities, progress, risks, and results. Collaborate with product, clinical, legal, design, and customer support teams in a regulated telehealth environment.

Manage payment disputes, chargebacks, refunds, and failed payments end-to-end. Coordinate with support, pharmacy, clinical, and finance teams; prepare evidence for processors; monitor fraud trends; maintain records; and recommend process improvements to reduce chargebacks and improve payment success.

Manage payment disputes and chargebacks end-to-end, prepare evidence packages, investigate failed or duplicate payments and subscription issues, coordinate with Customer Support, Pharmacy, Clinical Ops, and Finance, monitor fraud trends, maintain accurate records, and recommend process improvements to reduce chargebacks and improve payment success.

Own end-to-end influencer, UGC, and provider creator partnerships, including prospecting, outreach, negotiation, contracts, marketplace management, communications, content quality review, campaign scheduling, asset collection, and deadline tracking. Ensure creator content meets brand and compliance standards while coordinating with social media and creative teams. This remote contract role requires strong organization, independent execution, professional English communication, and availability during U.S. business hours.

Lead and coach a remote B2C sales team to convert inbound and outbound leads into paying patients. Own conversion optimization, sales playbooks, CRM hygiene, forecasting, KPIs, and cross-functional collaboration with Marketing, Operations, and Customer Success. Use AI tools and automation to improve coaching, reporting, and productivity while driving measurable improvements in conversion and revenue.

The AI-First Full-Stack Engineer will lead full-stack development using Node.js and Next.js, integrating AI workflows and orchestrating Claude agent teams for efficient engineering processes, ensuring compliance with healthcare standards.