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The role involves AI-assisted product marketing responsibilities, focusing on data analysis, market intelligence, product positioning, go-to-market strategies, post-launch evaluation, and project management for product development and marketing cycles.

The Senior Product Marketing Manager leads market and product decisions for IoT system initiatives, focusing on user value and execution clarity. Responsibilities include evaluating product trade-offs, defining go-to-market strategies, and ensuring alignment across teams.

The B2B Lead Generation Specialist is responsible for generating qualified leads through outbound strategies and optimizing inbound conversion efforts, utilizing HubSpot and analytics tools to manage and track lead performance.

The Product Marketing Manager will own market judgment for products, conduct research, support product definitions, provide recommendations, and collaborate with cross-functional teams.

Create and test messaging, content, and analytical inputs to support outbound sales. Design experiments, build simple reporting and enablement assets, research market/competitors, and synthesize insights for leadership.

The outbound sales representative will make high-volume calls to potential B2B customers, identify decision-makers, confirm sample eligibility, collect shipping details, and update CRM records addressing the Sales team with qualified opportunities.