Own social media strategy and influencer marketing for AI-powered mobile apps. Responsibilities include scouting and negotiating creator partnerships, managing content roadmaps, developing platform-native content, engaging communities, coordinating organic and paid campaigns, analyzing performance, managing usage rights and whitelisting, and supporting content production with editing and AI tools.

Owns in-product content experiences across AI apps, including styles, templates, visuals, prompts, and text-based content. Tracks trends, user insights, competitors, and emerging AI tools to develop timely content concepts. Tests generative models across image, video, audio, and text, manages production workflows, localizes content for global markets, and iterates using performance data and feedback. Collaborates with Product, Design, Growth, Marketing, and AI teams while balancing quality, scalability, and model costs.