Product Content Specialist

FERASET is a fast-growing AI startup based in Istanbul, building globally successful mobile apps powered by AI. With 40M+ downloads, our products are consistently ranked among the top charts in multiple countries.

Backed by a $4.5M seed investment from top-tier global VCs, we’re scaling rapidly and investing in both product and talent. We’re building long-term, deeply creative, and useful AI experiences across design, music, video, photo, and utility categories.

If you’re looking to join a fast-moving, product-driven team and create apps loved by millions, you’re in the right place.

• Own the in-product content experience across our AI apps: style collections, cover visuals, AI Video, AI Photo, AI Audio, templates, and text-based experiences.
• Keep every content surface alive with fresh drops that feel current, not recycled.
• Track social media, internet culture, emerging formats, AI trends, and competitor products to spot content opportunities before they peak.
• Turn trends and user insights into content concepts, prompts, and production workflows that actually ship.
• Test generative models across image, video, audio, and text to find the right model for each job. Know the difference between good output and great output.
• Produce, test, iterate, and launch fast, then let performance data and user feedback decide what happens next.
• Build localized content for different markets and land timely drops for holidays, cultural moments, and viral trends.
• Design scalable, repeatable production pipelines with node-based and workflow-based AI systems, balancing quality against real AI costs.
• Work side by side with Product, Design, Growth, Marketing, and especially the AI team to keep content aligned with product strategy and business goals.

• Hands-on prompt engineering experience across image, video, audio, and text generation and a clear point of view on which model wins at which task.
• A sharp visual eye: you can read composition, spot trend-driven aesthetics, and tell quality apart in AI-generated output.
• Experience with node-based and workflow-based AI systems, comfortable working with databases, structured data, and content systems.
• Basic video and image editing skills: CapCut, Premiere Pro, Figma, or whatever tool gets the cut done.
• Genuine obsession with the generative AI ecosystem: model providers, research labs, and whatever launched last week. You try new tools the day they drop.
• Cost awareness and a FinOps mindset: you weigh model choice, output volume, and quality against spend.
• Creativity that holds up against data, user behavior, and business goals, with the ownership to carry an idea from concept to launch to iteration.
• Proactive, self-directed, fast, focused, and responsive: comfortable working at a startup-style pace.
• Excellent written communication skills in English.
• Bonus points for experience with AI-powered consumer apps, content operations or creative production, localization across markets, Mixpanel or similar analytics tools, and a portfolio of AI-generated work.

We move fast. We care deeply about what we build. And we’re just getting started.

Here’s what makes us different:

• Impact at Scale - Your work will be used by millions of people across the globe
• Ownership from Day 1 - Small team, big responsibility, no micromanagement
• Product + AI = Magic - Build the future of creative tools powered by generative AI
• Career Acceleration - Learn faster than anywhere else, grow with the company
• A-Players Only - Work with the best of the best, like a championship team pushing each other to achieve greatness
• Competitive Compensation - We offer highly competitive salaries and real recognition for real work
• Commuting Support - Monthly transportation allowance for hybrid/office work
• Meal Compensation - Daily meal card for a healthy and satisfying lunch
• Private Health Insurance - Premium coverage to keep you safe
• Learning Budget - Yearly education support to level up your skills