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Lead digital marketing strategy, martech ecosystem, and customer engagement intelligence. Build integrations across CRM, websites, analytics, and commercial systems to deliver engagement insights, improve lead generation and routing, establish data governance and compliance, and drive cross-functional alignment to support B2B sales and dealer channels.

Lead and manage regional sales activities, develop and execute sales strategies, identify new business, maintain key customer and distributor relationships, analyze sales data and provide forecasts. Collaborate with marketing and product teams and represent the company at industry events. Role requires significant travel within a multi-state region.

Lead development and execution of global category strategies, source and negotiate with suppliers, manage supplier performance, support new product development, mentor sourcing staff, and drive cost and quality improvements across direct or indirect categories.

Owns strategy and execution for Wabashs B2B ecommerce platform, defining roadmap, driving cross-functional alignment, go-to-market adoption, tracking measurable outcomes, mentoring junior PMs, and managing integrations and channel complexity to increase self-service orders and platform adoption.