Lead ecommerce strategy to exceed sales targets by optimizing site conversion, merchandising, promotions, and retention using data analysis, A/B testing, and cross-functional collaboration. Manage site content, QA, reporting, email/paid linking strategies, and daily performance tracking to drive revenue and customer engagement.

Lead end-to-end go-to-market strategy for product and franchise launches, craft brand narratives across social, influencer, PR, paid and retail, manage budgets and performance (ROAS, conversion), build launch frameworks and retail sell-in plans, translate insights into action, and align cross-functional teams to drive revenue and brand growth.