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The role involves managing App Store listings, optimizing ASO strategies, conducting keyword research, analyzing app performance, and maintaining ASO documentation.

The User Acquisition Manager will develop and execute strategies to drive user growth, manage multi-channel campaigns, analyze performance data, and collaborate across teams.

Develop and execute iOS user acquisition strategies across Apple Search Ads, social and mobile ad networks. Own SKAdNetwork strategy and conversion value schemas, optimize campaigns for CPI/ROAS/LTV, run ASO and A/B tests, analyze data and report performance, ensure proper SDK implementation with product and engineering, and stay current on iOS privacy and mobile marketing trends.

As an Associate Monetization Analyst, you will support monetization strategies for mobile apps by analyzing data, managing ad placements, and collaborating with various teams to optimize revenue.

Monitor and analyze mobile ad monetization performance, track KPIs (eCPM, ARPDAU, ARPU, Fill/Match Rate, Ad LTV), optimize ad placements and mediation, run A/B tests, build dashboards, report results, and ensure compliance with app store ad policies while collaborating with product, engineering, and analytics teams.