Own and evolve paid media strategy across search and social channels, including Google Ads, Meta, TikTok, and app campaigns. Manage budgets, pacing, optimization, audience and keyword strategies, creative testing, and full-funnel media planning. Develop test-and-learn roadmaps, analyze performance data, maximize ROAS, present client-facing insights, and evaluate emerging advertising platforms and formats across multiple client accounts.

Own multi-channel media planning for a tourism account across digital and traditional channels. Build and optimize plans, manage budgets and media authorizations, coordinate creative specs and timelines, reconcile invoices and trackers, and negotiate vendor contracts. Collaborate with strategy, analytics, creative, client services, and vendors while independently managing day-to-day planning and escalating issues appropriately.