Own and evolve paid media strategy across search and social channels, including Google Ads, Meta, TikTok, and app campaigns. Manage budgets, pacing, optimization, audience and keyword strategies, creative testing, and full-funnel media planning. Develop test-and-learn roadmaps, analyze performance data, maximize ROAS, present client-facing insights, and evaluate emerging advertising platforms and formats across multiple client accounts.

Own and evolve paid media strategy across Google, Meta, TikTok, app campaigns, retail media, and emerging channels. Manage budgets, pacing, optimization, audience and keyword strategies, creative testing, and campaign scaling. Develop test-and-learn roadmaps, analyze performance trends, maximize ROAS, and translate data into client-facing insights and strategy. Manage multiple client accounts while evaluating AI-driven advertising opportunities and new formats.