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Lead growth and performance for Yami’s English, Japanese, and Korean e-commerce markets. Own acquisition, conversion, retention, LTV, customer experience, marketing investment, and integrated growth strategy. Manage nine employees through two functional leads while partnering with Product, Engineering, Design, Data, and Merchandising. Develop market-specific strategies, measurement frameworks, and cross-functional initiatives across paid media, creators, affiliates, CRM, social, campaigns, and on-site merchandising.

Lead customer acquisition through organic social, content, creator and affiliate partnerships across English, Japanese, and Korean e-commerce sites. Build attribution and UTM measurement, launch Instagram Shopping and product tagging, establish content and product discovery pipelines, and improve new-customer conversion. The role owns acquisition metrics, collaborates with merchandising, site operations, CRM, and data teams, and manages budget and a team.

Leads the Account Management team supporting third-party marketplace sellers. Builds key-account relationships, drives seller acquisition, expansion, upselling, renewals, compliance, and marketplace growth. Collaborates cross-functionally to address client and operational needs, while mentoring team members and improving performance. Requires bilingual English and Mandarin communication, account management and 3PL experience, knowledge of Asian CPG products, analytical ability, and strong leadership skills.

Leads lifecycle marketing strategy and execution across email, push notifications, SMS, and in-app messaging. Develops segmented campaigns, writes copy, manages automation, performs HTML edits, tracks performance, and conducts A/B testing to improve engagement, conversion, and retention. Collaborates with operations and design teams on campaign launches and optimization.

Performs invoice and payment reconciliation, transaction processing, account maintenance, journal entries, bank and ledger reconciliations, accruals, prepaids, and month-end close support. The role also assists with audits, payable reconciliation, financial reporting, and accounting compliance. Requires bilingual English and Mandarin communication, strong Excel skills, analytical ability, and knowledge of general ledger accounting.

Administers employee benefits, including enrollment, leave programs, COBRA, invoices, and compliance. Supports compensation benchmarking, pay structures, annual review cycles, market analysis, and HRIS data accuracy. Partners with HR, Finance, Payroll, and Talent Acquisition while providing broader HR generalist support across onboarding, employee relations, policies, performance management, and employee communications. The role also improves processes through automation and supports U.S. and Canadian compliance.

Drives wholesale sales growth by developing national retail, distributor, and foodservice partnerships across North America. Manages retail accounts, negotiates pricing, presents products, expands assortments, coordinates launches and promotions, monitors sales and inventory, and builds strategic customer relationships. Collaborates with purchasing, logistics, marketing, finance, and operations teams while identifying market opportunities and attending trade events.

Manage the full accounts payable cycle, including month-end close, intercompany transactions, invoice accruals, dispute resolution, cash flow forecasting, budgeting, and bank relationships. Lead process improvements, automation, and integration efforts while ensuring compliance and operational accuracy. Coach and develop AP staff, support organizational growth, and serve as a primary contact for internal and external stakeholders. Professional English and Mandarin fluency is required.

Partners with hiring managers to define staffing needs, develop sourcing strategies, engage candidates, and manage end-to-end recruitment. Maintains ATS records, analyzes talent markets and hiring metrics, improves recruiting workflows, supports employer branding and career events, applies AI tools to recruiting, and assists with immigration and broader HR initiatives.

Manages first-mile international shipping, middle-mile linehaul, carrier relationships, distribution network workflows, and transportation system operations. Analyzes logistics data, costs, KPIs, and carrier performance using Excel, SQL, and Tableau. Supports TMS enhancements, process automation, routing optimization, customs documentation, vendor negotiations, operational issue resolution, strategic planning, and logistics SOP and Wiki documentation.