Execute and optimize local organic and paid social campaigns across Instagram, TikTok, YouTube. Manage content calendar, create trend-driven visual content, collaborate with commercial and retail teams and external brands, and report weekly KPIs to grow followers, engagement, and referral traffic.

Lead Nike brand marketing for JD Sports Italy—translate global initiatives into local omni-channel campaigns across retail, digital, social, paid and experiential. Manage stakeholder relationships, budgets, agencies, and campaign performance using consumer insights and data to drive brand heat and commercial results.