Social Media Executive

About JD Group 

Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omni-channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry. 

This is JD Sports 

As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. We are a fast-paced, fearless, and ambitious team—are you in?

Role Overview

The Social Media Executive is responsible for executing strategic growth, optimization, and daily management of JD’s local social media channels. This role demands a creative, data-driven, and highly digitally savvy professional capable of translating global brand directives into high-impact local social media campaigns that enhance brand visibility, drive audience engagement, and foster a loyal online community.

The Social Media Executive will own the social media content calendar, coordinate both organic and paid social executions, and deliver structured weekly KPI performance reports.

Key Responsibilities

• Execute and scale the development strategies for both organic and paid social media channels (Instagram, TikTok, YouTube, etc.) to continuously increase follower acquisition, engagement rates, and referral traffic.
• Ensure regular content is pushed out across social media channels.
• Design, map, and publish consistent, trend-driven content streams, ensuring that all local social media platforms are visually premium and aligned with JD's voice.
• Work on developing integrated strategies that ensure social is always in the heart of what we do.
• Work with the Commercial and Retail team to ensure all relevant products are being promoted and showcased in the best way possible.
• Work with brands and third parties on promoting campaigns and competitions.
• Contribute to development of strategies and campaign ideas that will help improve follower numbers and interaction figures across all channels.
• Analyze social media performance and KPI results to define market trends, customer behavior and industry best practice.

Skills & Experience Required

• High level verbal and written English.
• 2+ years of experience in a similar role.
• Degree in Marketing, Communication, or similars.

What We Offer 

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully. 

As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day. 

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing salaries & benefits: 

• IV Level (ccnl Commercio), Salary Range offered: €24.612,56 - €25.000
• Meal Vouchers (€8 a day)
• Staff Discount on qualifying purchases across Group retail stores and online 
• Soft Welfare: corporate partnerships (the Vipdistrict and Well Makers platforms) and access to the Thelus platform
  
• Personal development opportunities to learn and develop at work

The list of these activities is provided by way of example only and is not exhaustive; consequently, the Company may legitimately request that you carry out other duties relating to the same role, should this be necessary for the Company’s smooth operation.

Please include in your CV your consent to the processing of your personal data in accordance with EU Regulation No. 679/2016 and current Italian legislation.

This advertisement is open to candidates of both genders, in accordance with Laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03.

The large number of applications our company receives requires careful consideration. If you do not hear from us within the first two weeks of applying, please feel free to explore other opportunities or keep an eye on our Career Page and follow our LinkedIn page to stay updated on all vacancies.