Coordinates global marketing workflows, resources, agencies, and creative teams across brands and markets. Manages briefs, priorities, capacity, budgets, vendors, KPIs, dashboards, quality controls, SLAs, and process improvements. Oversees Wrike, Kadanza, HubSpot-related workflows, translation processes, and system adoption while identifying opportunities for automation and AI-enabled efficiency.

Support international sales and e-commerce growth by building dashboards, tracking KPIs, managing CRM data, conducting market and platform research, preparing executive materials, coordinating stakeholders, and implementing automation using Power Platform, Excel, SQL and AI tools.

Coordinate the full order-to-cash process for MEA customers, serve as primary customer/distributor contact, handle order processing, transport arrangements, billing, after-sales, and liaise with production, logistics, supply chain, marketing and commercial managers to ensure forecasts and deliveries.