The Business Analyst will gather and document requirements, analyze business processes and data, coordinate with sales, product, technology, and operations teams, and support product enhancements. Responsibilities include preparing reports and dashboards, writing user stories and acceptance criteria, participating in sprint planning and UAT, tracking project risks and dependencies, and maintaining project documentation.

Drive complex, cross-functional technology programs from problem definition through production delivery. Translate objectives into plans, milestones, dependencies, and execution paths; coordinate distributed engineering and business teams; identify risks, blockers, and critical paths; facilitate technical decisions; manage vendors and integrations; and provide leadership with clear program visibility in an ambiguous, fast-paced environment.

Research search intent, keywords, SERPs, competitors, and content gaps; write and optimize AbhiBus pages; improve SEO, internal linking, FAQs, and structured content; experiment with Google and AI search visibility; measure results; and develop scalable content systems, templates, topic clusters, refresh processes, and AI-assisted workflows.