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Own top-of-funnel outbound prospecting: build targeted lists, run campaigns with Apollo, LinkedIn Sales Navigator, and email automation, book meetings for AEs, iterate messaging and playbooks, and surface prospect feedback to improve go-to-market.

Lead full-stack growth for Pallet across outbound, website conversion, SEO, paid, affiliates, and new channels. Develop strategy, run and analyze high-volume experiments, build tracking and attribution, operationalize validated channels, and lead cross-functional projects to scale predictable, automated acquisition.