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The Associate, Programmatic will manage demand side platforms for campaign setup, audience development, optimization, and reporting while collaborating with various teams and vendors.

Manage end-to-end programmatic campaigns using DSPs: setup, trafficking, optimization, reporting, billing reconciliation, and cross-team coordination. Provide platform troubleshooting, apply insights to meet KPI goals, mentor junior traders, and represent campaign performance in client meetings.

Lead platform-led brand media strategy for Genesis across TV, CTV, digital video, social, audio and emerging channels. Translate audience signals and platform data into integrated strategic frameworks, KPIs, and measurement plans. Drive cross-functional collaboration with creative, performance, and analytics teams, lead a strategy team, and advise senior client stakeholders to grow audience, perception, and demand.

Lead Hyundai performance media strategy and execution across digital channels. Develop measurable objectives, audience plans, optimizations, and measurement frameworks. Partner with brand, search, social, programmatic, analytics, and Ad Ops; manage client relationships, budgets, and team growth while standardizing capabilities and ensuring integrated, outcome-driven campaigns.

The Associate Director of Programmatic leads the programmatic media strategy, mentors the team, collaborates with clients, and ensures optimal campaign operations while driving business development.

Lead programmatic strategy and ops across channels (CTV, display, video, DOOH). Build defensible media plans, measurement frameworks, and cross-channel architectures. Manage senior directors, QA, capacity, and product partnerships to drive performance and scale agency programmatic capabilities.