Primary Platform Responsibility - DSP (Demand Side Platform)
- Master the usage of demand side platforms for campaign set up, optimization, and reporting; inclusive of:
- Audience development: Work closely with the strategy and digital teams to develop audiences for campaigns based on client briefings, internal and external research, and partner platforms
- Develop test and learn process beginning with trailer launches to identify audiences for main campaigns
- Work closely with the strategy and digital teams to develop audiences for campaigns based on client briefings, internal and external research, and partner platforms
- Bulk updating of campaigns, budget management, and troubleshooting platform issues
- Work collaboratively with Analytics + Ad Ops teams on tagging requirements to QA performance
- Reporting: Daily pacing and performance review to optimize within short flight windows
- Applying insights to put together recommendations and set up campaigns
- Clear communication on if deadlines will not be met to manage expectations
Secondary Platform Responsibility - Partner Platforms
- Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns.
- Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
- Communicate outwardly on partner recommendations + rationales to share feedback on partners
Qualifications
- Bachelor’s Degree Preferred
- Interest in auto preferred
- Be proactive: Show interest in constantly learning and growing
- Be outgoing: Lots of communication with internal teams and outside vendors required
- Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
- Detail-oriented with strong attention to follow through
- Strong Microsoft Office skills - especially Excel
- Ability to be flexible and a team member
- Willing to work in a fast-paced environment
Skills Required
- Bachelor's Degree Preferred
- Strong Microsoft Office skills
- Detail-oriented with strong attention to follow through
- Ability to be flexible and a team member
- Interest in auto preferred
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
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