Manage 8–10 e-commerce client accounts, lead communications and onboarding, ensure delivery success, drive upsell/cross-sell, oversee integrations and account health, and translate business goals into actionable roadmaps.

Manage, execute, and optimize paid search and paid social campaigns (Google, Meta, Microsoft). Perform daily audits, A/B tests, CRO, tracking/tagging, GA4/GTM analytics, reporting, and client-facing account ownership to lower CAC and scale revenue.

Lead strategic digital marketing for complex B2B/B2C e-commerce accounts, with emphasis on PPC and performance marketing. Own account strategy and execution, synthesize cross-channel efforts (SEO, email, web, analytics), lead client meetings, solve performance issues autonomously, and align internal resources for scalable e-commerce launches.