Senior leader who serves as an external advertising effectiveness expert and internal cross-functional SME. Drives GTM readiness, builds external credibility through thought leadership and speaking, owns competitive intelligence, and translates customer needs into product and commercial strategy. Collaborates with Sales, Product, Research Science, and Marketing to position Zappi as a strategic partner for creative development and campaign learning.

Senior subject-matter expert in advertising effectiveness and creative development who advises customers and internal teams, drives go-to-market readiness, builds external thought leadership, and translates customer needs into product and GTM strategy to improve ad testing, campaign performance, and creative decisioning.