Lead lifecycle and retention marketing for Kindred Bravely and Storq across email, SMS, direct mail, and loyalty. Use analytics from Klaviyo, Shopify, Lifetimely, GA4, and Claude to build segmentation, personalization, automation, and A/B tests. Own reporting, journey maps, lead nurture, and cross-functional initiatives. Manage and mentor an Email Marketing Specialist to improve retention and customer lifetime value.