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Develop and maintain merchant relationships, acquire and activate new merchants, execute sales strategies, achieve regional performance targets, analyze market and competitor information, recommend solutions, and support marketing initiatives to increase market share and orders. The role requires business negotiation, customer prospecting, English communication, cross-functional collaboration with Marketing and Delivery, and proficiency with office software.

Lead digital marketing for the U.S. Chinese community: plan and run campaigns across Xiaohongshu, Instagram, WeChat and new channels, manage a digital team, build influencer partnerships, analyze performance, and drive online-to-offline user growth.

Identify, recruit, onboard, and support restaurant and retail merchants for the HungryPanda platform through frequent in-person visits, relationship management, performance optimization, and cross-functional coordination to grow orders and GMV.