1. Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
2. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
3. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
4. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
5. Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
6. Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
7. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.
Qualifications
1. Bachelor's degree or above.
2. 2+ years of experience in digital marketing with prior team management experience.
3. Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
4. Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
5. Experience managing KOL/KOC partnerships and influencer marketing campaigns.
6. Strong analytical skills with the ability to translate data into actionable marketing strategies.
7. Fluent in both English and Chinese, with excellent cross-cultural communication skills.
8. Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
9. Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.
Skills Required
- Bachelor's degree or above.
- 2+ years of digital marketing experience plus prior team management experience.
- Experience in internet, food delivery, e-commerce, or consumer brands.
- Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies.
- Experience managing KOL/KOC partnerships and influencer marketing campaigns.
- Strong analytical skills with ability to translate data into marketing strategies.
- Fluent in both English and Chinese with excellent cross-cultural communication skills.
- Familiarity with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
- Self-motivated, execution-oriented, able to manage multiple projects in a fast-paced environment.
What We Do
Founded in 2017, HungryPanda is currently the largest overseas Chinese food delivery company. Starting in Nottingham, the UK, it has expanded to more than 60 cities in 10 countries, including the UK, France, Italy, the US, Canada, Australia, New Zealand, Japan, South Korea and Singapore. In 2021, HungryPanda launched its new business models, "Panda Fresh", a platform for Asian fresh food and grocery e-commerce, and "VouchersPanda", a platform to provide new discounted ordering methods of online and offline lifestyle services for overseas Chinese. Besides, HungryPanda is awarded in the Deloitte 2021 UK Technology Fast 50, making the company the only food delivery platform in the ranking.
