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Acquire and manage restaurant merchants to grow orders and GMV, negotiate contracts, perform regular merchant visits, resolve operational issues, maintain merchant settings, and coordinate with marketing and delivery teams to boost performance.

Recruit and onboard Mandarin-speaking merchants for the HungryPanda platform through in-person visits, negotiations, and relationship management. Support merchant performance with customized strategies, coordinate promotions with Marketing, maintain backend merchant data, and provide market feedback to improve operations and product offerings.

Plan and run digital marketing campaigns on Xiaohongshu, Instagram and other channels; collaborate with KOLs and micro-influencers; create and edit social content; manage brand accounts and community engagement; support online/offline promotions; analyze user behavior and content performance to optimize growth.

Support marketing team with planning and executing on-ground campaigns, campus and community promotions, user acquisition, partnership outreach with student groups, WeChat community engagement, managing promoters, collecting and analyzing campaign data, and other brand growth tasks.

The Business Development Specialist is responsible for recruiting merchants, managing relationships, conducting market visits, and collaborating with marketing for promotional strategies.