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Lead Proove Intelligence's analytics strategy across major clients, embedding measurement, experimentation, and insights into media planning. Partner with media, client, and technology leaders to guide investment decisions, optimize performance, and scale analytics capabilities. Mentor senior analytics staff, define best practices, and drive cross-functional collaboration to make analytics a strategic differentiator for DAC.

Manage multiple digital marketing client accounts, build and maintain client relationships, coordinate cross-functional teams, execute full-funnel media and SEO programs, track scopes and budgets, produce reporting and QBRs, and identify growth opportunities to meet revenue and KPI targets.