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Leads communications, public relations, public affairs, social media, and agency strategy for Cirque du Soleil shows across the Americas and international markets. Drives demand, ticket revenue, cultural relevance, market entry, and corporate reputation. Oversees distributed PR teams, agency partners, media relationships, stakeholder engagement, show launches, social performance, and cross-functional coordination with legal, HR, operations, sustainability, and partnerships.

Develops strategic pitch decks and proposals for global sponsorship sales, combining data, creative ideation, brand insights, and available assets. Collaborates with strategy, activation, and sales teams throughout the pre-sales process. Researches market and brand trends, creates innovative partnership programs, maintains consistent messaging, and presents sellable ideas to internal leaders and external clients.

Leads enterprise marketing analytics initiatives informing marketing investment, pricing, revenue optimization, and commercial strategy. Analyzes attribution, incrementality, forecasting, and complex datasets; develops KPI frameworks and scalable methodologies; presents recommendations to executives; aligns global stakeholders and data sources; and mentors analysts. The role requires strong SQL and BI expertise, advanced analytical judgment, and independent leadership in a hybrid environment.

Develop predictive and statistical models, analytical datasets, data products, and AI-enabled workflows across marketing, ticketing, revenue, digital, and customer analytics. Analyze complex datasets, identify trends and data quality issues, validate AI-generated outputs, and translate business questions into scalable analytical solutions. Communicate technical findings and recommendations to technical and non-technical stakeholders.

Develops and designs costume items for live performances according to artistic and technical specifications. Collaborates with costume designers, artists, operations teams, and other stakeholders; conducts fittings; creates costume prototypes; and maintains technical documentation. The role requires garment-construction expertise, strong fabric knowledge, bilingual French and English communication, adaptability, speed, autonomy, teamwork, and the ability to work under stress and tight deadlines.

Leads customer experience survey programs using Qualtrics, analyzes feedback and behavioral data with SPSS, develops dashboards, and translates findings into actionable business recommendations. Partners with Marketing, Operations, Customer Service, CRM, and CDP teams to improve data integration and customer experience. Presents insights to senior leaders, trains internal users, and supports continuous improvement of CX measurement programs.

Lead digital marketing, paid media and social strategies across international markets to drive audience growth and ticket sales. Plan, launch, optimize and report on paid campaigns (Google, Meta, TikTok, YouTube, programmatic), develop social-first content and calendars, manage creators and agencies, analyze performance with GA4/GTM/Looker Studio, and deliver dashboards and recommendations to improve ROAS and conversion.

Leads the end-to-end development of consumer merchandise from concept through production. Coordinates vendors, samples, approvals, timelines, costs, documentation, creative direction, quality standards, merchandising toolkits, line sheets, visual plans, launches, and new store or show rollouts. Partners with merchandising, creative, brand, and show teams to deliver production-ready products aligned with brand and commercial objectives.

Manage in-market and international sales for the 'Auana show: meet revenue targets, develop and maintain partner relationships, onboard and audit partners, execute promotions and training, prepare performance reports, and coordinate cross-functional promotional materials. Support ticketing, inventory, and partner operations with light travel and flexible hours.

Lead global brand strategy and governance to drive demand, pricing power, and audience growth across Cirque du Soleil's masterbrand and show portfolio. Build in-house creative capability, embed brand into go-to-market systems, partner with commercial teams on pricing and lifecycle, and ensure consistent, differentiated show positioning that reduces promo reliance and increases long-term enterprise value.