The Role
Leads enterprise marketing analytics initiatives informing marketing investment, pricing, revenue optimization, and commercial strategy. Analyzes attribution, incrementality, forecasting, and complex datasets; develops KPI frameworks and scalable methodologies; presents recommendations to executives; aligns global stakeholders and data sources; and mentors analysts. The role requires strong SQL and BI expertise, advanced analytical judgment, and independent leadership in a hybrid environment.
Summary Generated by Built In
***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***
***As this position in based in the United States, the job description is available in English only.***
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Senior Analyst, Marketing Analytics
Product & Technology
Full-Time Position - Hybrid work model – 4 days/week in the office
We have a place for individuals with a distinct penchant for ensuring the smooth operation of our shows and events, for conceiving remarkable products, for putting their ingenuity at the service of their team, and for contributing to the enhancement of their expertise and the development of exceptional practices. Cirque du Soleil Entertainment Group relies on an ever more creative and collaborative approach to work in order to constantly push back the limits of the imagination!
Role Overview
At Cirque du Soleil, data is at the core of how we connect with audiences and drive performance across a global portfolio of shows. As a Senior Analyst, Marketing Analytics, you will lead high-impact analysis that informs marketing investment, pricing strategy, and revenue optimization. You will operate as a subject matter expert and strategic thought partner across marketing, finance, and commercial teams. While leading complex, cross-functional analyses, your insights will influence commercial strategy and executive decision-making. You will play a critical role in how Cirque allocates millions in marketing investment and optimizes revenue across the globe, ensuring we reach the right audiences and maximize the impact of every performance.
What You’ll Do
- Lead complex, enterprise-level analytical initiatives spanning marketing, ticketing, revenue management, and commercial strategy.
- Define and evolve analytical frameworks, methodologies, and KPI standards used across global business units and shows.
- Present recommendations and strategic tradeoffs to senior leadership and executive stakeholders.
- Analyze and optimize marketing performance, attribution, and incrementality across channels (paid media, CRM, partnerships, etc).
- Influence multi-million-dollar investment and pricing decisions through advanced modeling, forecasting, and strategic analysis.
- Drive alignment across disparate data sources, business units, and commercial stakeholders to improve consistency and scalability of insights
- Mentor and provide guidance to analysts and cross-functional stakeholders on analytical approaches and best practices.
How You’ll Operate
- Operate as a recognized expert and trusted advisor within the organization.
- Work independently and proactively, identifying opportunities without needing direction.
- Collaborate deeply across teams, acting as a trusted advisor rather than a reactive analyst.
- Balance strategic thinking with hands-on execution, from data extraction to executive presentation.
- Build scalable, repeatable approaches rather than one-off analyses.
- Embrace AI and advanced tooling to accelerate analysis, modeling, and insight generation.
What You Bring
- 7+ years of experience in marketing analytics, revenue analytics, or related fields.
- Demonstrated expertise leading complex analytical initiatives with broad organizational impact.
- Experience influencing executive stakeholders and driving decisions in highly matrixed environments.
- Strong expertise in SQL and experience with BI tools (Power BI, Tableau, Looker).
- Experience analyzing marketing performance, attribution, and/or incrementality.
- Familiarity with forecasting, pricing, or revenue optimization concepts.
- Ability to work with large, complex datasets and synthesize insights clearly.
- Strong stakeholder management and communication skills.
- Comfort operating in ambiguity and driving work forward independently.
Bonus Points For
- Experience in live entertainment, sports, travel, or ticketing industries.
- Background in econometrics, causal inference, or advanced modeling.
- Experience with Python or R for deeper analysis and automation.
- Familiarity with customer segmentation or lifecycle marketing.
Create with us
Our employer proposition stands out. Here's an overview:
- A collaborative work environment with an in-office presence of four days per week, designed to support teamwork, learning and delivery: with flexibility in how we organize our work.
- Professional growth focused on high-quality projects to propel your career, as well as personalized support tailored to your professional ambitions;
- Group insurance, retirement savings and other benefits that we'll be happy to introduce to you;
- A culture focused on the development of equitable practices and rallying events.
As a proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, gender, gender identity, sexual orientation and neurodiversity. Neutral and inclusive language is now preferred for job postings.
Skills Required
- 7+ years of experience in marketing analytics, revenue analytics, or related fields
- Experience leading complex analytical initiatives with broad organizational impact
- Experience influencing executive stakeholders and driving decisions in highly matrixed environments
- Strong expertise in SQL
- Experience with BI tools such as Power BI, Tableau, or Looker
- Experience analyzing marketing performance, attribution, and/or incrementality
- Familiarity with forecasting, pricing, or revenue optimization concepts
- Ability to work with large, complex datasets and synthesize insights clearly
- Strong stakeholder management and communication skills
- Comfort operating in ambiguity and driving work forward independently
- Experience in live entertainment, sports, travel, or ticketing industries
- Background in econometrics, causal inference, or advanced modeling
- Experience with Python or R for deeper analysis and automation
- Familiarity with customer segmentation or lifecycle marketing
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The Company
What We Do
Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. On top of producing world-renowned shows, Cirque du Soleil Entertainment Group extends its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art.
