Lead and execute paid social and native advertising for Home Services, setting strategy, building scalable campaigns and experimentation, improving lead quality and economics, strengthening measurement (Pixel, CAPI, offline conversions, CRM audiences), integrating AI, and building the team, playbook, and reporting to scale acquisition.

Lead and execute paid social and native advertising for Home Services, building strategy, campaigns, experimentation, measurement (Meta Pixel, Conversions API, CRM audiences), AI-driven workflows, cross-functional alignment, team and playbook development to scale qualified lead volume and optimize channel economics and ROI.

Develop and maintain Node.js microservices and Angular dashboards. Collaborate with teams, conduct code reviews, and ensure high coding standards.