We’re looking for a hands-on Senior Digital Marketing Manager to drive high-quality lead generation campaigns. You’ll manage paid acquisition channels, optimize performance, and use data to improve lead volume, quality, and return on marketing spend. This position will lead the team’s digital marketing strategy, setting priorities and guiding execution to achieve growth goals.
We’re looking for someone with Pay Per Call lead generation experience. If you don’t have it but have the drive and aptitude to learn, we’re happy to train the right person.
This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.
Day-to-day:
You’ll manage campaigns that connect high-intent consumers with the right products, services, and partners. This role blends campaign execution, analysis, partner communication, testing, and reporting, with a focus on scaling profitable lead generation programs.
You will:
- Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.
- Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals.
- Use data to identify trends, troubleshoot performance issues, and recommend optimizations.
- Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
- Build strong working relationships with media partners, publishers, affiliates, and internal teams.
- Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals.
- Share clear reporting, insights, risks, and recommended next steps.
You have:
- 5+ years of lead generation experience
- Hands-on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
- Strong analytical skills and the ability to turn campaign data into clear actions.
- Hands-on experience with digital ads and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.
- An entrepreneurial mindset.
- Background in media buying and performance marketing.
- Strong organization, communication, and cross-functional collaboration skills.
Nice to have:
- Pay Per Call lead generation, call routing, call tracking, or inbound call campaign experience.
- Experience with CPA networks.
- Experience in insurance, home services, financial services, or other high-intent lead generation verticals.
- Experience working with affiliates, publisher networks, lead buyers, or marketplace-style businesses.
$100,000 – $125,000
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Skills Required
- 5+ years of lead generation experience
- Hands-on experience managing paid acquisition campaigns
- Experience optimizing lead quality, volume, and cost efficiency
- Strong analytical skills and ability to turn campaign data into clear actions
- Hands-on experience with digital advertising platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms
- Entrepreneurial mindset
- Background in media buying and performance marketing
- Strong organization, communication, and cross-functional collaboration skills
- Pay Per Call lead generation, call routing, call tracking, or inbound call campaign experience
- Experience with CPA networks
- Experience in insurance, home services, financial services, or other high-intent lead generation verticals
- Experience working with affiliates, publisher networks, lead buyers, or marketplace-style businesses
What We Do
Buyerlink operates the leading marketplace for locally targeted and category-specific consumer demand online. A One Planet Group company. Our patented technology allows our platform to conduct millions of auctions striving to connect consumers to perfectly matched service providers. We currently serve the automotive, real estate, insurance, home services, solar, and home warranty industries, and our category agnostic platform offers us the capability to quickly launch new verticals as necessary. As a fully integrated technology platform, Buyerlink simplifies online marketing, empowering businesses of all sizes to gain access to in-market locally-targeted consumer demand at scale. While Buyerlink is focused on providing a massively effective, locally targeted marketing solution, as a One Planet company our true fulfillment stems from operating a mission-driven business with a measurably positive impact on the world. Our fundamental values place love at the center of every facet of the business. We stand for social justice, women's rights, racial justice, and unity. Buyerlink provides the means to uphold our unwavering commitment to universal philanthropy.
