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Support the PR & Partnerships team by building media/celebrity/influencer lists, monitoring coverage, assisting pitching and press materials, reporting on campaigns, using Cision/Muck Rack and Asana, and participating in trainings and cross-channel team projects.

Serve as the day-to-day strategic lead for 4–6 lifestyle accounts, owning full-funnel performance narrative, coordinating cross-channel teams (paid, SEO, content, email, creative), translating data into client-ready insights, driving retention and expansion, and using Nova and Iris to surface issues and prioritize long-term strategy.

Serve as day-to-day strategic lead for 4-6 lifestyle accounts, owning full-funnel performance narrative, coordinating cross-channel teams, leveraging Nova/Iris and AI to surface insights, drive retention and expansion, and support quarterly strategy and client growth.

Act as day-to-day strategic lead across 4–6 lifestyle accounts, driving full-funnel marketing strategy, cross-channel coordination (paid, SEO, content, email, creative), client relationship management, performance storytelling, retention and expansion, and leveraging Nova, Iris, and AI tools to surface insights and guide long-term growth.

Serve as the day-to-day strategic lead for 4–6 lifestyle accounts, translating multi-channel performance into actionable full-funnel strategy, coordinating cross-functional teams, managing client relationships, and driving retention and revenue growth using proprietary tools and AI.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.

Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, coordinating paid, SEO, content, email, and creative teams. Translate data into full-funnel insights, guide long-cycle measurement and attribution, support retention and expansion, lead client communication, and use Nova/Iris to surface performance issues and drive growth while maintaining client retention and service expansion.

Own execution and performance of paid media for enterprise accounts: campaign creation, daily optimizations, reporting, client communication, and cross-channel strategy. Produce insights from analytics (GA, Shopify), leverage AI and Nova, mentor specialists, and improve campaign performance against client KPIs.

Lead measurement strategy for a book of clients, designing statistical models (MMM), experiments (MMT), and customer analyses. Use R, Python, SQL and ETL tools to extract insights, present advanced methodologies to stakeholders, provide strategic recommendations tied to business goals, mentor measurement analysts, drive process efficiencies, and leverage proprietary Nova tools and AI to optimize deliverables.

The Paid Advertising Strategist owns campaign execution, performance, and growth, focusing on client business success through performance marketing and strong communication with internal teams and clients.