Lifestyle Marketing Associate Account Director

Posted An Hour Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
Senior level
Agency • Marketing Tech
The Role
Own a portfolio of 4-6 lifestyle accounts as the day-to-day strategic lead, translating data into full-funnel insights, coordinating cross-channel teams (paid, SEO, content, email, creative), and driving retention and revenue growth. Lead client calls, support quarterly strategy and renewals, employ AI and Power Digital tools (nova, Iris, Power Circuit), and ensure performance narratives guide client decisions while maintaining high retention and service expansion.
Summary Generated by Built In
Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. 

A day in the life:

You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior. You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

Key Responsibilities:

  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
  • Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
  • Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy
  • Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on
  • Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
  • Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and post-purchase lifecycle performance
  • Flag when clients are interpreting last-touch metrics in ways that will lead to bad budget decisions; prepare the AD for those conversations
  • Support the AD on quarterly strategy, renewal prep, and service expansion conversations
  • Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
  • Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%
Role Requirements:
  • 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
  • Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
  • Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
  • Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
  • Has worked with brands where creative quality and storytelling are a competitive differentiator
  • Has experience managing clients through longer measurement cycles without losing their confidence
  • Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client

Key Performance Indicators (KPIs)

  • Expansion to Churn Ratio (ETCR)
  • Net MRR across portfolio
  • Client NPS (8+ avg)
  • Monthly Service Expansion pipeline generation
  • Power Circuit Certification (annual)

Most Important Things (MITs)

  • Team Coaching and Development
  • Marketing Strategy, Development and Execution
  • Client Retention and Client Revenue Growth

Benefits & Perks:

  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching 
  • Unlimited Time Off available on day one
  • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
  • Employee Assistance Program (EAP)
  • 12 observed United States national holidays + 2 mental health recharge days per year
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.

Skills Required

  • 4-7 years in lifestyle, high-AOV, or considered-purchase marketing with day-to-day client management experience
  • Deep understanding of full-funnel strategy across awareness, consideration, and conversion
  • Comfortable with multi-touch attribution limitations and able to explain last-touch gaps to clients
  • Familiarity with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
  • Experience with brands where creative quality and storytelling are competitive differentiators
  • Experience managing clients through longer measurement cycles without losing client confidence
  • Strong written and verbal communication; able to make complex multi-channel performance legible to non-technical clients
  • Daily use of Iris and nova and maintaining Pulse cadence at 100%
  • Ability to employ AI technologies to enhance and optimize business processes
  • Ability to own and manage a portfolio of 4-6 lifestyle accounts
  • Power Circuit Certification (annual)
  • Legally eligible to work in the U.S.
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The Company
HQ: San Diego, CA
775 Employees
Year Founded: 2012

What We Do

Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all"​ marketing approach and deliver customized solutions with measurable results. Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience. Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services. We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way. One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.

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