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Lead CRM and lifecycle marketing to drive retail growth and retention. Assess current CRM capabilities, build segmentation and personalization strategies, design lifecycle programs across email/SMS/loyalty/e‑commerce, establish testing and measurement frameworks, and partner cross-functionally to translate customer data into actionable campaigns that increase traffic, repeat purchase, and lifetime value.

The role involves assisting with various consulting projects, conducting research, and analyzing data to support decision-making.

The Manager of Business Integration will streamline data and process operations in the Technical Supply Chain, utilizing data analytics to improve efficiency and lead a team of analysts.