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Create and maintain brand tone across digital, print, social, and retail channels. Produce marketing emails/SMS, site content, social captions, product and collection naming, promos, legal disclaimers, and campaign copy. Edit and manage master copy, coordinate with cross-functional teams, and oversee freelance copywriters to ensure on-brand messaging.

Support and execute the influencer partnerships and gifting program, manage micro-influencer relationships and inventory, negotiate/contract creators, track KPIs and content, maintain influencer platforms, create content calendars and collateral, and collaborate cross-functionally to optimize partnership programs.

Senior executive leading global brand marketing and creative for Savage X Fenty. Owns brand vision, creative standards, celebrity and partnership strategy, PR, social strategy, cross-functional alignment, budget stewardship, and a ~25-person global brand team to drive cultural relevance and commercial growth.

Lead color and print quality for textiles: approve lab dips, bulk and trim cards; manage color standards and libraries; coordinate with design, mills, and vendors; initiate lab dips/strike-offs; maintain color charts, SOPs, and Pantone standards; use light booth and Munsell testing to ensure consistency.

Develop seasonal color direction and palettes for women's and men's apparel; execute print/graphic scaling and placements; manage color systems, Pantone/Coloro swatches, PLM documentation, strike-offs and lab dips; collaborate with design, technical, and development teams to ensure production-ready color and print deliverables on schedule.

Owner of day-to-day social execution for Savage X Fenty with focus on Instagram and TikTok. Produce, edit, and optimize short-form video (CapCut) and social assets (Canva), write and refine captions, support community engagement, iterate from performance data, and collaborate cross-functionally to elevate brand cultural relevance.

Support end-to-end CRM campaign planning, execution, QA, and reporting across email, SMS, and push channels. Perform audience segmentation, A/B testing, content briefs with Creative, and analyze campaign performance to drive engagement and conversion.