Owns the Exploding Kittens brand strategy, architecture, campaigns, product development, licensing, and partnerships. Manages brand performance through consumer insights, pricing, forecasting, P&L, inventory, and profitability analysis. Partners with Marketing, Sales, retailers, and cross-functional teams to grow awareness, reach, loyalty, and revenue while evolving the franchise identity. The role also develops brand guidelines, supports launches, plans campaign budgets, and participates in activations and events.

Leads the creative vision and brand identity for games and new product lines. Manages and mentors creative teams, drives innovative product development, establishes scalable workflows, and collaborates with Marketing, Product, Production, and Sales to ensure commercially viable, on-brand execution. Evolves brand voice and visual standards while maintaining consistency across packaging, game design, product components, and other creative output.

Manages sourcing and production for games and consumer products, coordinating manufacturers, suppliers, and internal teams. Responsibilities include production schedules, purchase orders, bills of materials, quotations, cost analysis, negotiations, materials selection, quality, logistics, and delivery timelines. The role oversees multiple projects, mitigates production risks, tracks performance, and improves sourcing and supply-chain processes.