Lead retention marketing to grow customer lifetime value through lifecycle strategies (post-purchase, replenishment, loyalty, win-back). Develop, test, and optimize messaging, habit-building programs, and digital experiences using customer data and cross-functional collaboration. Own retention KPIs, reporting, and integrations with email/SMS, subscriptions, personalization, and ecommerce.

Lead end-to-end integrated marketing campaign planning and execution across paid media, email/SMS, social, print, ecommerce and retail channels. Align cross-functional teams, manage the marketing calendar, translate brand strategy into channel-specific briefs, monitor performance, and deliver insights and executive-ready campaign materials to drive DTC and marketplace growth.