Lead and own seasonal creative production for major campaign shoots: translate GTM into production strategy, timelines, shot lists, budgets, and staffing. Coordinate Brand, Product, Buyers, and Content teams; optimize pre-production using AI and tooling; manage on-set execution and freelance producers; refine workflows and drive efficiencies to maximize campaign revenue while staying within budget.

Lead Huckberry's retention and CRM strategy to grow active customers by improving repeat and reactivation rates. Own email, SMS, catalog, and cross-channel programs, optimize lifecycle flows, measure cohort-based KPIs, and partner with acquisition, brand, and data teams to drive revenue per active customer.

Drive wholesale growth across the East Coast by managing national and regional accounts, delivering product training and visual merchandising, prospecting new independent accounts, executing in-store events, analyzing sell-through data, and maintaining CRM reporting and territory plans.