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Coordinates customer onboarding projects from contract signature through activation. Manages timelines, milestones, deliverables, communications, documentation, configuration, data collection, testing, and launch readiness across multiple customers. Identifies risks and blockers, escalates issues, and collaborates with Sales, Product, Engineering, Data Migration, Support, Education, and Customer Success teams. Maintains accurate project records and contributes to process improvements within established SaaS onboarding frameworks.

Leads 8–12 Onboarding Specialists serving SMB customers, owning activation velocity, forecasting accuracy, portfolio health, risk mitigation, coaching, and customer readiness. The role manages onboarding operations, reviews performance data and Gong calls, improves processes, coordinates cross-functional handoffs, supports capacity planning, and escalates customer risks. Success is measured by activation speed, forecast accuracy, CSAT, backlog reduction, milestone completion, and team development.

Conduct outbound outreach through email, phone, and social channels to engage prospective clients. Qualify leads, identify business needs, introduce Boulevard’s solutions, and schedule high-quality meetings and demos for Account Executives. Maintain accurate sales activity in Salesforce, Gong, LinkedIn, and other tools, meet activity and revenue KPIs, stay informed on business management software and POS trends, and participate in ongoing sales training and development.

Define and lead Boulevard’s creative vision across brand, campaigns, digital, social, web, events, and experiential channels. Build and develop a multidisciplinary in-house creative team while providing hands-on creative direction. Establish scalable visual identity and creative systems, partner with marketing and product teams, manage agencies and production partners, integrate AI-powered workflows, and ensure creative work drives awareness, engagement, pipeline, and customer experience.

Lead Boulevard’s infrastructure transformation by defining cloud, DevOps, security, and reliability strategy. Manage and grow infrastructure and reliability engineering teams while architecting scalable AWS platforms, EKS containerization, Terraform and GitOps automation, CI/CD pipelines, observability, disaster recovery, database scaling, and compliance practices. Partner with Product, Services, Data Engineering, and Platform teams to provide secure, highly available, self-service infrastructure that supports business growth.

Design, build, and productionize ML and AI systems (LLMs, embeddings, recommendations, forecasting). Develop end-to-end ML workflows, scalable data pipelines, semantic models, and CI/CD for ML. Collaborate with product and engineering, mentor engineers, and influence platform architecture and standards.

Provide broad in-house legal counsel for product and business teams, focusing on commercial contracting, payments/FinTech regulatory issues, privacy, healthcare compliance, IP, and disputes. Draft, negotiate, and manage agreements; improve contract templates and legal processes; partner with Sales, GTM, and Legal Operations to enable faster deals and build scalable workflows. Operate autonomously while escalating high-risk or strategic matters.

Build and operate product and technical initiatives across Boulevard’s event-driven platform, including scheduling, booking, marketing automation, and business tools. Partner with Product and Design, contribute to architecture, develop frontend or backend systems, maintain software quality through testing and observability, support production systems, mentor engineers, and improve delivery practices using AI-assisted development tools.

Lead a team of 3–5 frontend engineers and drive Boulevard’s modular frontend modernization. Own React architecture using Module Federation and Micro Frontends, guide Angular-to-React migration, support CapacitorJS-based hybrid mobile experiences, and establish standards for performance, quality, security, and developer experience. Partner with product, design, architecture, backend, and mobile teams on platform roadmaps, mentor engineers, resolve complex incidents, support hiring, and communicate technical strategy to executives.

Lead design strategy and execution across Boulevard's platform: define success metrics, design end-to-end journeys and scalable patterns, partner with Product and Engineering to preserve design intent, evolve the design system, mentor designers, and explore trustworthy AI-driven product enhancements focused on user value.